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Adobe Advertising Cloud

The independent, end-to-end platform for managing advertising.

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Overview

Adobe Advertising Cloud is an integrated platform that helps advertisers manage, optimize, and personalize their advertising across various channels. As part of the Adobe Experience Cloud, it allows for seamless integration with other Adobe products like Adobe Analytics and Adobe Audience Manager, enabling data-driven decision-making and a unified view of the customer.

✨ Key Features

  • Cross-channel advertising (search, display, video, social, TV)
  • Programmatic ad buying
  • AI-powered optimization (Adobe Sensei)
  • Dynamic creative optimization
  • Integration with Adobe Experience Cloud
  • Advanced analytics and reporting

🎯 Key Differentiators

  • Deep integration with the Adobe Experience Cloud
  • Unified platform for both search and programmatic display
  • Strong creative optimization capabilities

Unique Value: Connect your advertising to the rest of your marketing and customer experience data for a truly unified view of the customer journey.

🎯 Use Cases (4)

Enterprise-level ad campaign management Omnichannel advertising Data-driven personalization Search advertising management

✅ Best For

  • Integrating advertising with the broader customer experience management
  • Dynamic creative optimization at scale
  • Cross-channel budget allocation and optimization

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses not invested in the Adobe ecosystem
  • Teams looking for a simple, standalone DSP

🏆 Alternatives

Google Marketing Platform The Trade Desk Salesforce Marketing Cloud

Offers unparalleled integration with other Adobe products, creating a seamless workflow from analytics to ad execution.

💻 Platforms

Web API

🔌 Integrations

Adobe Analytics Adobe Audience Manager Adobe Experience Manager Marketo Engage Various third-party data and inventory partners

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Standard tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ ISO 27001 ✓ SOC 2 Type 2 ✓ FedRAMP ✓ HIPAA ✓ GDPR compliant

💰 Pricing

Contact for pricing

Free tier: NA

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