Amazon Publisher Services (APS)
A suite of cloud-based services that help publishers build, grow, and monetize their digital businesses.
Overview
Amazon Publisher Services (APS) is a suite of cloud-based ad monetization services for web, mobile app, and video publishers. APS provides access to Amazon's unique demand, as well as demand from other leading SSPs, through a transparent, server-to-server auction. Their solutions include Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM).
✨ Key Features
- Server-to-server bidding
- Access to Amazon's unique demand
- Unified auction for multiple demand sources
- Transparent reporting
- Shopping Insights
🎯 Key Differentiators
- Access to unique, high-quality demand from Amazon advertisers.
- Server-to-server integration for improved performance and transparency.
- Shopping Insights based on Amazon's vast commerce data.
Unique Value: Provides publishers with access to Amazon's high-quality, unique demand and valuable audience insights through a transparent, server-side auction.
🎯 Use Cases (3)
✅ Best For
- Publishers looking to add Amazon's unique demand to their ad stack.
- Implementing a server-to-server bidding solution to reduce latency.
- Gaining access to valuable shopping insights to better understand their audience.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers looking to buy media (they would use Amazon DSP).
- Very small publishers who may not meet the requirements.
🏆 Alternatives
Offers unique demand from Amazon that other platforms cannot provide, and its server-side approach can offer performance benefits over client-side header bidding.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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