Audiense
Helping you understand audiences that matter.
Overview
Audiense offers a suite of tools for audience intelligence and social media marketing. It allows users to identify and understand any audience, no matter how specific. Through social data analysis, Audiense provides rich insights into audience demographics, psychographics, and affinities. It also integrates with IBM Watson for personality insights. These capabilities help marketers create more relevant and effective campaigns.
✨ Key Features
- Audience Segmentation
- Personality Insights (IBM Watson)
- Influencer Identification and Marketing
- Social Media Analytics
- Chatbot Builder for Twitter
- Audience Manager
🎯 Key Differentiators
- Integration with IBM Watson for personality insights
- Advanced audience segmentation capabilities
- Strong focus on Twitter data and marketing tools
Unique Value: Go beyond demographics to understand the psychographics and personality of your audience, enabling highly personalized marketing.
🎯 Use Cases (5)
✅ Best For
- Building highly targeted Twitter ad campaigns
- Identifying niche influencers for collaborations
- Understanding the personality traits of a customer segment
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Broad market research beyond social media
- Website traffic and conversion analysis
🏆 Alternatives
Offers unique personality insights and a strong suite of Twitter-specific tools that are not as central to other platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Limited features and data.
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