Brandwatch
The Social Intelligence Company.
Overview
Brandwatch is a consumer intelligence platform that helps brands and agencies to understand and engage with their customers online. It provides a suite of tools for social media listening, analytics, and management, enabling users to track brand mentions, analyze consumer sentiment, identify trends, and manage their social media presence.
✨ Key Features
- Social media listening and monitoring
- Consumer sentiment analysis
- Trend analysis and identification
- Audience demographics and psychographics
- Influencer identification and analysis
- Social media management and publishing
- Customizable dashboards and reporting
🎯 Key Differentiators
- Vast historical data archive for social listening.
- Powerful AI-driven analytics and image analysis.
- Highly flexible and customizable dashboards.
- Combines social media management with deep consumer intelligence.
Unique Value: Delivers deep, actionable insights from global online conversations, allowing brands to make data-driven strategic decisions about their products, marketing, and brand health.
🎯 Use Cases (4)
✅ Best For
- Helping brands to identify and respond to customer service issues on social media in real-time.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Deep financial or operational analytics
🏆 Alternatives
Brandwatch is a strategic intelligence tool, not a creator tool. It provides market-level insights from YouTube data, rather than the tactical channel optimization features of VidIQ or TubeBuddy.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Ad Performance Entertainment
iSpot.tv
Measures the brand and business impact of TV and streaming advertising....
Adverity
An intelligent marketing analytics platform for data-driven marketers....
Conviva
Provides continuous measurement and engagement analytics for streaming media....
ListenFirst
A social media analytics platform for brands and media companies....
Tubular Labs
Provides social video analytics for brands, media companies, and agencies....
Parrot Analytics
Measures global demand for television content across all platforms....