Magic
The #1 wallet-native identity solution.
Overview
Magic is a developer-focused platform that provides authentication and key management solutions, with a strong emphasis on bridging Web2 and Web3. It offers a suite of passwordless login methods, including email magic links and social logins, that can be used to create self-custodial wallets for users under the hood. This allows developers to build applications with familiar Web2 logins that are compatible with the decentralized world of Web3.
✨ Key Features
- Passwordless Login (Email Magic Link, Social, SMS)
- Web3 Onboarding
- Non-custodial Wallets as a Service
- Key Management
- Fiat On-ramps
- OIDC Compliant
- Session Management
🎯 Key Differentiators
- Seamlessly combines Web2 authentication with Web3 wallet creation
- Focus on abstracting away blockchain complexity for end-users
- Strong developer experience
Unique Value: Makes Web3 accessible to everyone by allowing users to sign up with just an email address, automatically generating a secure, non-custodial wallet for them.
🎯 Use Cases (5)
✅ Best For
- Onboarding mainstream users to Web3 applications without requiring them to manage seed phrases
- Creating a simple, secure login flow for consumer applications.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Enterprise B2B applications requiring SAML SSO and complex role management
- Applications with no connection to or interest in Web3 technologies
🏆 Alternatives
Offers a more integrated and seamless Web2-to-Web3 onboarding experience than competitors. Compared to pure Web2 CIAMs, it provides the unique capability of wallet creation and management.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Up to 1,000 Monthly Active Users (MAUs)
🔄 Similar Tools in Customer Identity (CIAM)
Okta Customer Identity Cloud
Provides a comprehensive suite of tools for managing and securing customer identities....
PingOne for Customers
An enterprise-grade CIAM platform focused on delivering secure and seamless customer experiences at ...
Microsoft Entra External ID
A comprehensive CIAM solution from Microsoft, deeply integrated with the Azure ecosystem....
Amazon Cognito
An identity platform from AWS for web and mobile apps....
ForgeRock
A comprehensive identity platform for consumers, workforce, and things....
Stytch
A developer-first platform focused on providing passwordless authentication and user infrastructure ...