Ortto
The customer journey and data platform.
Overview
Ortto (formerly Autopilot) is a platform that unifies customer data, marketing automation, and analytics. It is designed to help businesses create personalized customer journeys across email, SMS, and other channels. Ortto combines the capabilities of a Customer Data Platform (CDP) with a marketing automation engine, allowing for sophisticated segmentation and campaigns based on a complete view of the customer.
✨ Key Features
- Customer Data Platform (CDP)
- Marketing Automation (Journeys)
- Email & SMS Marketing
- Analytics and Dashboards
- Lead Capture & Forms
- Lead Scoring
- AI-powered assistance
🎯 Key Differentiators
- Visual journey builder
- Integrated Customer Data Platform (CDP)
- Focus on the entire customer lifecycle
Unique Value: A unified platform to manage customer data and automate the entire customer journey.
🎯 Use Cases (5)
✅ Best For
- Building visual customer journeys that trigger messages based on data from multiple sources (e.g., CRM, billing, website).
- Using the built-in CDP to create complex audience segments for targeted campaigns.
- Creating dashboards to track key metrics across the entire customer lifecycle.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Users who need a very simple, email-only tool.
- Companies without a need to unify data from multiple sources.
- Mobile-first companies needing advanced push and in-app messaging features.
🏆 Alternatives
Offers a more intuitive and visual approach to journey building compared to some competitors, with a built-in CDP for a unified view of the customer.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Up to 500 contacts, 2,000 emails/month.
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