SparkToro
Audience Research Made Easy.
Overview
SparkToro is an audience intelligence platform co-founded by Rand Fishkin. It crawls billions of social and web profiles to identify what and who an audience follows, reads, listens to, and watches. This enables marketers to uncover valuable insights for content strategy, influencer marketing, PR, and advertising without needing to conduct surveys or focus groups.
✨ Key Features
- Audience Intelligence Search
- Demographic and Psychographic Data
- Sources of Influence (Social, Web, Podcast, YouTube)
- Audience Overlap Analysis
- Fake Follower Audits
🎯 Key Differentiators
- Focus on sources of influence rather than just mentions
- Simple and intuitive user interface
- Transparent data sources
Unique Value: Quickly and easily discover what your audience pays attention to, enabling more effective marketing campaigns.
🎯 Use Cases (5)
✅ Best For
- Finding podcasts to sponsor that a target audience listens to
- Identifying journalists and publications that influence a specific niche
- Discovering untapped marketing channels
💡 Check With Vendor
Verify these considerations match your specific requirements:
- In-depth individual user behavior tracking
- Enterprise-level social media management
🏆 Alternatives
More focused on audience discovery and sources of influence compared to broader social listening platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (NA tier)
🔒 Compliance & Security
💰 Pricing
Free tier: 5 searches per month, with limited results.
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