STR
Premium data, analytics, and marketplace insights for the global hospitality industry.
Overview
STR, a CoStar Group company, is the leading source for premium data benchmarking, analytics, and marketplace insights for the global hospitality industry. They provide confidential, reliable, accurate and actionable data to help clients strategize and compete within their markets.
✨ Key Features
- Hotel performance benchmarking (STAR Reports)
- Market analysis and trend forecasting
- Profitability data (P&L)
- Pipeline data for new hotel development
- Customizable performance reports
🎯 Key Differentiators
- Industry-standard for hotel performance benchmarking (STAR reports).
- Vast global database and historical data
- Confidentiality and data accuracy
Unique Value: Provides the definitive, trusted source of hotel performance data, enabling properties and portfolios to benchmark their performance against the competition and make strategic decisions.
🎯 Use Cases (5)
✅ Best For
- Comparing hotel performance (Occupancy, ADR, RevPAR) against a competitive set
- Analyzing market trends to inform pricing decisions
- Assessing the financial viability of new hotel projects
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time guest feedback analysis
- Restaurant-specific operational analytics
🏆 Alternatives
Considered the industry standard for benchmarking, with a larger and more comprehensive dataset than competitors.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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