Xandr (formerly AppNexus)
The Future of Advertising is Here.
Overview
Xandr, a Microsoft company, is a global marketplace for premium advertising. Its data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers of digital advertising, with support for native formats.
✨ Key Features
- Advertising Marketplace
- Demand-Side Platform (DSP)
- Supply-Side Platform (SSP)
- Native Advertising
- Video Advertising
- Data-driven Targeting
🎯 Key Differentiators
- End-to-end advertising platform for both buyers and sellers
- Strong focus on premium inventory and data
- Integration with Microsoft's advertising ecosystem
Unique Value: Xandr provides a comprehensive and powerful platform for buying and selling digital advertising, with a focus on premium inventory and data-driven solutions.
🎯 Use Cases (3)
✅ Best For
- Powering advertising for major media companies
- Enabling agencies to run sophisticated programmatic campaigns
- Helping publishers to maximize their ad revenue
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small advertisers with limited technical expertise
🏆 Alternatives
Xandr offers a complete, end-to-end solution for both the buy-side and sell-side of the advertising ecosystem, which is a key differentiator from platforms that focus on only one side.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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