Yahoo Native
Connect with consumers through trusted content.
Overview
Yahoo Native, formerly known as Gemini, is a native advertising platform that enables advertisers to create and manage campaigns across Yahoo's extensive network of properties, including Yahoo Mail, Yahoo Finance, and Yahoo Sports, as well as other premium publisher sites. It offers a variety of ad formats, including image, video, and carousel ads, that are designed to blend in with the surrounding content.
✨ Key Features
- Native Advertising
- Search Advertising
- Multiple Ad Formats (Image, Video, Carousel, Mail)
- Audience Targeting (Demographic, Interest, Location, Custom)
- Campaign Management Tools
- Performance Reporting and Analytics
🎯 Key Differentiators
- Exclusive access to Yahoo's owned and operated properties.
- Integration of search and native advertising capabilities.
Unique Value: Reach a massive and engaged audience across Yahoo's premium properties with a unified search and native advertising platform.
🎯 Use Cases (4)
✅ Best For
- Reaching a large and diverse audience across Yahoo's network.
- Running native ad campaigns in a trusted and brand-safe environment.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers seeking highly granular control over publisher placements.
🏆 Alternatives
Yahoo Native provides exclusive access to a large user base that may not be as reachable through other native advertising platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by spend tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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