Yieldbird
We know programmatic.
Overview
Yieldbird is a company that specializes in programmatic advertising and yield optimization for publishers. They offer a range of services, including ad inventory management, pricing strategies, and access to a wide network of demand partners. Yieldbird's goal is to help publishers navigate the complexities of the programmatic ecosystem and achieve the highest possible revenue for their ad inventory.
✨ Key Features
- Programmatic ad management
- Yield optimization
- Pricing and floor management
- Access to global demand partners
- Reporting and analytics
- Ad operations support
🎯 Key Differentiators
- Deep expertise in programmatic advertising
- Focus on providing a high-touch, consultative service
- Strong presence in the European market
Unique Value: To provide publishers with a dedicated team of programmatic experts and advanced technology to maximize their ad revenue and navigate the complexities of the digital advertising landscape.
🎯 Use Cases (4)
✅ Best For
- Increasing ad revenue for online publishers across various verticals
- Providing expert programmatic ad management services
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Publishers looking for a purely self-service technology platform
🏆 Alternatives
Offers a more service-oriented and consultative approach compared to self-serve platforms, with a strong focus on leveraging their team's programmatic expertise.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Yield Optimization
Magnite
An independent sell-side advertising platform that enables publishers to monetize their content acro...
PubMatic
A sell-side platform that provides publishers with tools to monetize their digital ad inventory....
OpenX
An independent, cloud-based supply-side platform for publishers and demand partners....
Index Exchange
A global advertising marketplace where premium digital media companies transact ad impressions with ...
Microsoft Advertising (formerly Xandr)
A data-enabled technology platform powering a global marketplace for premium advertising....
Ezoic
An AI-driven platform that helps publishers optimize ad revenue and improve user experience....