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🔧 Pardot

Pardot

Smarter marketing automation on the world's #1 CRM.

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Overview

Pardot, now known as Marketing Cloud Account Engagement, is a marketing automation platform from Salesforce. It is designed to help B2B marketers and sales teams to create, deploy, and manage online marketing campaigns. Pardot's features include lead generation, lead management, email marketing, and sales alignment. The platform integrates tightly with Salesforce's CRM, allowing for a seamless flow of information between marketing and sales. This helps businesses to nurture leads more effectively and to better understand the return on their marketing investments.

✨ Key Features

  • Lead Nurturing
  • Email Marketing
  • Landing Pages and Forms
  • Lead Scoring and Grading
  • Salesforce CRM Integration
  • Marketing Analytics and ROI Reporting

🎯 Key Differentiators

  • Deep integration with Salesforce CRM
  • Strong focus on B2B marketing automation

Unique Value: Align your marketing and sales teams and drive revenue with a powerful B2B marketing automation platform that is deeply integrated with Salesforce.

🎯 Use Cases (4)

B2B Lead Generation Email Marketing Campaigns Sales and Marketing Alignment Lead Nurturing and Management

✅ Best For

  • Helping sales teams prioritize the best leads
  • Automating lead nurturing campaigns to move prospects through the sales funnel

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • B2C companies with a very short and simple sales cycle

🏆 Alternatives

HubSpot Marketo Engage Act-On

Pardot's key advantage is its seamless integration with the Salesforce ecosystem.

💻 Platforms

Web

🔌 Integrations

Salesforce Google Ads Wistia GoToWebinar Zapier

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Advanced tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 ✓ ISO 27001

💰 Pricing

$1250.00/mo

Free tier: NA

Visit Pardot Website →

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