Zemanta
The Content DSP for a Cookieless World.
Overview
Zemanta, an Outbrain company, is a programmatic native advertising platform. It provides marketers with a suite of tools to manage and scale their content promotion efforts. As a demand-side platform (DSP), Zemanta allows advertisers to bid on and purchase ad inventory from a variety of sources in real-time. The platform is specifically designed for promoting content, such as articles, blog posts, and videos, and it offers features for audience targeting, campaign optimization, and performance measurement.
✨ Key Features
- Programmatic Native Advertising
- Demand-Side Platform (DSP)
- Content Promotion
- Audience Targeting
- Real-time Bidding
- Campaign Analytics
🎯 Key Differentiators
- Specialized DSP for content promotion
- Integration with the Outbrain network
Unique Value: Efficiently scale your content promotion efforts across a wide range of programmatic networks.
🎯 Use Cases (4)
✅ Best For
- Scaling content promotion for B2B and B2C brands
- Driving traffic to blog posts and articles
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies with no content to promote
🏆 Alternatives
Zemanta is specifically designed for content promotion, offering more specialized features than general DSPs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Managed Service tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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