Xandr Invest (Microsoft Invest)
Strategic buying for the modern media landscape.
Overview
Xandr Invest, formerly AppNexus and now part of Microsoft Advertising, is a powerful demand-side platform designed for advertisers seeking customization, control, and access to premium supply. It provides direct integrations with major broadcasters and publishers, making it particularly strong in the CTV and OTT video space.
✨ Key Features
- Access to premium video inventory (CTV/OTT)
- Advanced audience targeting with first-party data
- Guaranteed and private marketplace deals
- Sophisticated bidding and optimization tools
- Cross-channel campaign management (display, mobile, video)
- Integration with Microsoft's advertising ecosystem
🎯 Key Differentiators
- Strong focus and direct access to premium CTV and broadcaster inventory.
- Part of the Microsoft ecosystem, offering potential for unique data integrations.
- Highly customizable platform suitable for sophisticated buyers.
- Historically strong in both demand-side and supply-side technology.
Unique Value: Provides strategic buyers with direct, curated access to premium omnichannel inventory, particularly in video and CTV, backed by the scale of Microsoft.
🎯 Use Cases (4)
✅ Best For
- Targeting audiences across premium broadcast and publisher video inventory.
- Building custom bidding algorithms.
- Leveraging AT&T data (historically) for precise audience segmentation.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses or advertisers looking for a simple, self-serve interface.
- Campaigns that do not have a significant video or CTV component.
🏆 Alternatives
Offers a more curated and direct path to premium publisher inventory, especially in video, compared to DSPs that focus solely on open exchange bidding.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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