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🔧 Smaato

Smaato

The Digital Ad Tech Platform.

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Overview

Smaato is a digital advertising technology platform that enables mobile app developers and publishers to monetize their apps and websites. It offers a self-serve platform that includes an ad exchange, an ad server, and tools for both publishers (SSP) and advertisers (DSP), with a strong emphasis on the mobile and in-app environment.

✨ Key Features

  • Mobile-first platform
  • Integrated DSP and SSP capabilities
  • Self-serve platform for advertisers
  • In-app and mobile web inventory
  • Real-time bidding (RTB) marketplace
  • Ad mediation and ad serving for publishers

🎯 Key Differentiators

  • Strong focus on mobile and in-app advertising.
  • Offers a complete, integrated ad tech stack for mobile publishers.
  • Provides both buy-side and sell-side tools in a single platform.

Unique Value: Provides a unified and self-serve platform for mobile app developers and advertisers to effectively monetize and advertise in the in-app ecosystem.

🎯 Use Cases (4)

Mobile app developers looking to monetize their apps. Advertisers wanting to reach audiences within mobile apps. Running in-app video and native advertising campaigns. Agencies managing mobile-first advertising strategies.

✅ Best For

  • Monetizing mobile game inventory through rewarded video ads.
  • Targeting users of specific app categories.
  • Running performance marketing campaigns to drive app installs.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Advertisers focused primarily on desktop display or CTV.
  • Large enterprises needing a full-stack, omnichannel DSP with deep marketing cloud integrations.

🏆 Alternatives

InMobi Unity Ads AppLovin ironSource

Offers a more specialized focus on mobile app inventory and monetization tools compared to general-purpose omnichannel DSPs or SSPs.

💻 Platforms

Web API

🔌 Integrations

All major DSPs and ad networks Various SDKs for mobile app integration

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ TAG Certified ✓ IAB TCF 2.0

💰 Pricing

Contact for pricing
Visit Smaato Website →

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